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Welcome to Fashion and Gaming: The next level

Discover how closely Cosplay and Gaming are linked together with the Fashion Industry
Four people in Manga clothing and make-up

After the investigation and study with Prof. Haweya, you have learnt how and why Fashion has started approaching, and then interpreting, the codes of the gaming Industry.

In her last lesson, Prof. Haweya introduced the concept of Cosplay. Do not think that Cosplaying is a “masquerade” that has little to do with Fashion and Gaming? During this week, you will discover how closely Cosplay and Gaming are linked together with the Fashion Industry. It’s time to discover where this “nowadays hype” started and when contemporary fashion decided to turn its attention to these two subcultures.

After the investigation and study with Prof. Haweya, you have learnt how and why Fashion has started approaching, and then interpreting, the codes of the gaming Industry. In her last lesson, Prof. Haweya introduced the concept of Cosplay. Do not think that Cosplaying is a “masquerade” that has little to do with Fashion and Gaming? During this week, you will discover how closely Cosplay and Gaming are linked together with the Fashion Industry. It’s time to discover where this “nowadays hype” started and when contemporary fashion decided to turn its attention to these two subcultures.

Overview from World Science Fiction Convention to Lucca Comics: In the last 20 years more content has been produced, more photos taken and more places visited than in the entire human age. Ready for the time machine’s travel? Cosplay has now taken over and it has been celebrated as an art form that has spawned its own communities, magazines, websites, and books to reach even Instagram stars and TikTokers. But Cosplay has come a long way, even changing, and adapting itself to contemporary culture. However, it is and will always be an expression of creativity and love. Those two are among the characteristics that made Cosplay interesting for the Fashion Industry.

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Fashion and Gaming: How Luxury Fashion Brands Use Gamification

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