Skip main navigation

£199.99 £139.99 for one year of Unlimited learning. Offer ends on 28 February 2023 at 23:59 (UTC). T&Cs apply

Find out more

Fashion and Esports

How has this relationship come about? And what does the future look like?
Figures of Super Mario Characters

Welcome to Week 4

I hope you are not running Level after Level, rushing to save the “Princess” or to save the “Prince”. Take your time by exploring the other worlds. I suggest you pay attention to the articles I’m quoting or mentioning. As well as the books I’m often referring to. Books are my life-companions: yes. I’m not only a proud gamer, but also an avid reader. And I do not see any dichotomy in appreciating both equally.

Now that you are more familiar with the roots of the Fashion and Gaming relationship, let me introduce the digital arena, and more precisely in the e-sports world. Yes, I will start to analyse the relationship between Louis Vuitton by Nicolas Ghesquière and League of Legend. Do not be afraid, as Nicolas did not betray “our beloved” Eclair Farron: he expanded his creativity to reach one of the most – if not the most – important tournament of e-sports.

This article is from the free online

Fashion and Gaming: How Luxury Fashion Brands Use Gamification

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education