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Fashion and Esports

How has this relationship come about? And what does the future look like?
Figures of Super Mario Characters

Welcome to Week 4

I hope you are not running Level after Level, rushing to save the “Princess” or to save the “Prince”. Take your time by exploring the other worlds. I suggest you pay attention to the articles I’m quoting or mentioning. As well as the books I’m often referring to. Books are my life-companions: yes. I’m not only a proud gamer, but also an avid reader. And I do not see any dichotomy in appreciating both equally.

Now that you are more familiar with the roots of the Fashion and Gaming relationship, let me introduce the digital arena, and more precisely in the e-sports world. Yes, I will start to analyse the relationship between Louis Vuitton by Nicolas Ghesquière and League of Legend. Do not be afraid, as Nicolas did not betray “our beloved” Eclair Farron: he expanded his creativity to reach one of the most – if not the most – important tournament of e-sports.

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Fashion and Gaming: How Luxury Fashion Brands Use Gamification

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