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Reference list

[1] Pierre Pettinger, in “Cosplay World” (2014)


[3] Ron Miller, in Cosplay World (2014)

[4] Bruce Mai. In Cosplay World (2014)

[5] Task: read +



[8] Julian Checkley, in “Cosplay World” (2014)

[9] David Choquet, “1000 Game Heroes” (2002)


[11] Stefania Masè and Elena Cedrola in Fashion Branding and Communication (2017), B. Jin, E. Cedrola.







[18] and

[19] For Series 4, I refer to the fourth campaign of Louis Vuitton by Nicolas Ghesquière. Everything started with Series 1 and of course the Series 4 I mentioned:



[22] Doona Bae had her first cover on Vogue US for the April 2019 issue.


[24] For those who are not familiar with Minecraft, it is a videogame about building things, in which creativity is central. Since it first emerged in May 2009, when it was called Cave Game. The gamer can place block and build three-dimensional structures -their perfect alignment recalling Lego- but with infinite pieces. “Since then, the game has developed in many ways. Builders have formed an industry of professional space-makers who earn a living out of creating worlds”. Wiltshire, A., (2018).

[25] The most known song from the movie soundtrack:

[26] Luciano Floridi, The Fourth Revolution. How the Infosphere is Reshaping Human Reality, 2014.

[27] Dec. 2015.

[28] Julius Wiedemann, Digital Beauties, 2004.










[38] CGI: Computer-generated imagery.

[39] Originally Philosophy by Alberta Ferretti, it has changed is name with the fashion designer that is designing the collection. Back to FW2019, the designer was Lorenzo Serafini.


[41] Noonoouri had her first cover with Carine Roitfild for Madame Figaro: for the September issue in 2018. Posted also here :









[50] Noonoouri in Tokyo for the event Valentino organized with TMALL:


[52] Sonic is the hero of the Japanese video game series and media franchise created and owned by Sega.

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Fashion and Gaming: How Luxury Fashion Brands Use Gamification

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