Skip main navigation

£199.99 £139.99 for one year of Unlimited learning. Offer ends on 28 February 2023 at 23:59 (UTC). T&Cs apply

Find out more


Reference list

[1] Pierre Pettinger, in “Cosplay World” (2014)


[3] Ron Miller, in Cosplay World (2014)

[4] Bruce Mai. In Cosplay World (2014)

[5] Task: read +



[8] Julian Checkley, in “Cosplay World” (2014)

[9] David Choquet, “1000 Game Heroes” (2002)


[11] Stefania Masè and Elena Cedrola in Fashion Branding and Communication (2017), B. Jin, E. Cedrola.







[18] and

[19] For Series 4, I refer to the fourth campaign of Louis Vuitton by Nicolas Ghesquière. Everything started with Series 1 and of course the Series 4 I mentioned:



[22] Doona Bae had her first cover on Vogue US for the April 2019 issue.


[24] For those who are not familiar with Minecraft, it is a videogame about building things, in which creativity is central. Since it first emerged in May 2009, when it was called Cave Game. The gamer can place block and build three-dimensional structures -their perfect alignment recalling Lego- but with infinite pieces. “Since then, the game has developed in many ways. Builders have formed an industry of professional space-makers who earn a living out of creating worlds”. Wiltshire, A., (2018).

[25] The most known song from the movie soundtrack:

[26] Luciano Floridi, The Fourth Revolution. How the Infosphere is Reshaping Human Reality, 2014.

[27] Dec. 2015.

[28] Julius Wiedemann, Digital Beauties, 2004.










[38] CGI: Computer-generated imagery.

[39] Originally Philosophy by Alberta Ferretti, it has changed is name with the fashion designer that is designing the collection. Back to FW2019, the designer was Lorenzo Serafini.


[41] Noonoouri had her first cover with Carine Roitfild for Madame Figaro: for the September issue in 2018. Posted also here :









[50] Noonoouri in Tokyo for the event Valentino organized with TMALL:


[52] Sonic is the hero of the Japanese video game series and media franchise created and owned by Sega.

This article is from the free online

Fashion and Gaming: How Luxury Fashion Brands Use Gamification

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education