Decision-Making Methods

Brainstorming is an important tool for fostering creativity, as it helps designers explore multiple possibilities. During the selection phase, evaluation methods assist the team in systematically judging the feasibility and potential of ideas. Below are several common evaluation methods:

Starbursting: By asking the questions “Who, What, When, Where, Why, How,” this method helps the team comprehensively examine the integrity and feasibility of an idea. It encourages thinking from multiple perspectives, uncovering potential needs, risks, and implementation conditions.

5 Whys: This method involves asking “Why?” repeatedly to dig deeper into the root cause of an issue. It helps the team understand the core problem behind an idea and identify potential flaws or needs.

SWOT Analysis: By analyzing the strengths, weaknesses, opportunities, and threats of an idea, this method helps the team assess the potential and risks of the idea, providing a systematic understanding of its internal and external factors.

How-Now-Wow Matrix: This method categorizes ideas based on their level of innovation and implementation difficulty, helping the team quickly filter out ideas worth further exploration. It is particularly useful for idea selection and early concept evaluation.

Six Thinking Hats: By assigning different thinking roles (such as facts, emotions, risks, advantages, creativity, and process control), this method ensures that the team examines an idea from various perspectives, ensuring depth and multidimensionality in the discussion.

Using these methods, designers can systematically evaluate the feasibility, potential, and risks of ideas during the selection phase, laying a solid foundation for subsequent design and implementation.