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Farmer interviews – challenges of new technologies

Dr Alice Mauchline finds out about the challenges of using precision and digital technologies, directly from the farmers.

In this video, Dr Alice Mauchline asks the farmers about the challenges they’ve experienced when using precision and digital technology. Issues such as compatibility between manufacturers, knowing what data you need in the first place, which technology suits your farm the best, GPS signal availability and the complexity of the machines are all mentioned. How might they have done things differently in hindsight? Listen for some suggestions.

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Innovation in Arable Farming: Technologies for Sustainable Farming Systems

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