Farmer interviews – the social impact

Watch this last of Dr Alice Mauchline’s talks with farmers from across Europe to hear their thoughts on the environmental implications of adopting precision and digital technologies.

Apart from a tendency towards over-reliance on aspects such as GPS controlled steering and the need for good communication and training, the farmers are, in the most part, positive. They highlight the reduced likelihood of mistakes, increased efficiency and the fact that land-knowledge can now be recorded and passed along as some of the key benefits.

Ben talked about the importance of sharing information between farms and working together. Do you have any experience of adopting new technologies in cooperation with other farm businesses? Has this brought benefits? What were the drawbacks? Please share what you’ve learned below.