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Deal with the ambiguity

Watch as Dr Stephan Hitchins shows us how to deal with the ambiguity that crops up in design thinking.

In the last step, we identified the parts of a project where ambiguity can crop up. But how can we deal with it when it does? Let’s take a look.


Share your thoughts

How comfortable are you in each of the eight areas referred to in the video?
  • Zoom in.
  • Zoom out.
  • Separate knowns and unknowns.
  • Build cross-disciplinary thinking.
  • Apply intuition.
  • Be willing to take risks.
  • Be open to change direction.
  • Take responsibility.
Each of the eight areas is an important part of dealing with ambiguity, and being conscious of your gaps can help you navigate ambiguity. For example, if you’re not normally a risk-taker, then check yourself when you feel uncomfortable with ambiguity: is it because of your normal aversion to taking risks?

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