Skip main navigation

£199.99 £139.99 for one year of Unlimited learning. Offer ends on 28 February 2023 at 23:59 (UTC). T&Cs apply

Find out more

Data analytics: A disruptive innovation

Find out about the disruptive innovation within data analytics.

Data analytics is one of the fastest-growing professional fields in the world today, and the video showed how data analytics is a disruptive innovation that enables organisations to boost their business performance significantly.

Data analytics versus data analysis

Before we proceed to learn more about data analytics, it is crucial for you, as an aspiring data professional, to be able to distinguish between two terms that are often used interchangeably but are not the same.

Data analytics Data analysis
Data analytics is the process of examining raw data, finding patterns, drawing inferences and making predictions. Data analysis involves inspecting, cleansing, transforming, and modelling past data to discover useful information, inform conclusions, and support decision-making.


You would most likely have heard about the epic downfalls of Kodak, Xerox, and Blockbuster. One of the primary reasons for their failures was their delay in recognising game-changing, disruptive technologies, which unseated their position as industry leaders.

The learnings from these events have prompted organisations to become more data-driven to be on top of global trends. Now, reflect on your experience within your organisation and respond to the following questions in the comments section:

  1. How has your organisation been responding to disruption as a result of data analytics?
  2. Where do you see opportunities arising for professionals with analytical skills within your organisation?

Next, let’s watch a video to learn about advanced data analytics.

This article is from the free online

Introduction to Data Analytics with Python

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education