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The advantages and applications of digital media technology

What are the main features and application scenarios of digital media technology? In this article, Dr Ming Yan discusses his recent research.
© Communication University of China
The technical characteristics of digital media technology make it applied in some fields.

Features of digital media technology

  • Media that are closer to human ideas
  • Information structure and database capabilities

In traditional books, the ideas or knowledge of the creator are arranged dynamically and nonlinearly. In digital media, the creator’s thoughts or knowledge are often arranged in a tree. The structure of digital information is embodied in the use of database.

  • The transmission speed is fast and real-time
  • The audience changes from passive acceptance to active participation

Industrial chain introduction

  • Acquisition and production: intake, transcoding, editing.
  • Content management: cataloging, storage, retrieval
  • Interactive business operation management: interactive value-added services, customer management, authenticated accounting.
  • Content distribution: distribution, load balancing, streaming media service.
  • Loadable networks: broadcasting network, internet, telecommunication network.
  • Terminal consumption and participation: TV terminal, Computer, display terminal, handheld terminal.

Application field

  • Home entertainment: Digital film and television (cable TV, IPTV, terrestrial digital TV), Digital games, Digital broadcasting, Digital advertising……
  • Education and training
  • Video conference
  • Telemedicine
  • The mobile communication: Mobile multimedia broadcasting, mobile TV……

Your task

What use of digital media technology in your life do you think has brought you a good experience or made you feel meaningful?

Share your thoughts and ideas in the comments below.

© Communication University of China
This article is from the free online

Introduction to Digital Media

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