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The Innovation Myth

© Torrens University

Once you’ve understood your user and defined the problem you’re solving, it’s time to define the solution. It’s time to ideate.

Graphic of 4 people ideating

You may think of yourself as a creative person. Or perhaps not. Innovation doesn’t always come from creative or naturally gifted individuals that had a moment of genius. Innovative ideas mostly come from people making new associations. Combining something from one field into a different field;

  • Apple designs were heavily inspired by Old Braun products
  • Movies borrow ideas from comic books
  • Video games borrow from movies
  • Apps borrow ideas from game design
In fact, if you follow very specific techniques, you’ll no doubt come up with great ideas.
© Torrens University
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