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An Ongoing Pursuit

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It’s best to visualise the methodology of User Experience design as a cyclical approach.

The Understand, Ideate, Validate process in a repeat loop diagram Repeat, Repeat, Repeat

It’s unlikely that you’ll get it right the first time, so understand, ideate and validate continuously, iterating on a User Experience, making it easier to use and more enjoyable. Because even if the first iteration is great, you can always make it better. And if you don’t, your competitors soon will.

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Introduction to Digital Transformation: Understand and Manage Digital Transformation in the Workplace

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