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Being “Lean” and Failing Fast

Research and decisions based on facts are UX fundamentals, but sometimes even great UX practitioners can fall prey to analysis-paralysis, which can lead to a long project that delivers little.

Being lean comes from Lean Start up by Eric Ries, which is a methodology that speeds up the process of developing new products, and UX at its best uses these principles. You also may have heard about failing fast as the key to succeeding. Falsifying your hypothesis quickly, or getting rid of the bad ideas sooner and focusing on the good ones.

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