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Applying UX in Your Organisation

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© Torrens University

When done effectively, UX can be hugely beneficial to business, but it may be challenging to suggest this approach to others in your organisation.

Some of your colleagues may frown at the sound of the word empathy and deem some aspects or steps unnecessary. For these, the best argument is about Return on Investment (ROI). IBM states on its report on User-Centred Design that “every dollar invested in ease of use returns $10 to $100.” Making experiences easy-to-use works.\

There are three responses to a piece of design – yes, no and WOW! Wow is the one to aim for.
Milton Glaser, American Graphic Designer
© Torrens University
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