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User Experience (UX) is a design practice that broadens what you may think design is.

It aims to make sure that every interaction that a customer has with a product is the best it can be. It means thinking beyond a single screen in an app, it encompasses all moments and tries to enhance them.

UX is always grounded in research and borrows a lot from science in its practice. First, you need to understand who your user is and what they’re trying to achieve. Then you design the experience that you believe will best deliver on that need. And finally, you test it to see if it works. And if it fails (most likely will) you try again.

As a practice, UX is new, but it borrows from the best design practices and minds throughout history. Nowadays it’s commonly adopted not only by Silicon Valley giants, but it’s a growing practice in companies worldwide as it has a proven return on investment.

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