Evolution

(MUSIC PLAYS)

KIRBY CLARK: The markers of success of a design, again can vary project to project, client by client setting, by setting. What we like to do is we look, we like to revisit the original brief and the original problem arena that we started out with and then compare it against the solution that we’ve come up with.

ERIK KOCKUM: But I think like with the best work we done, we noticed, or like the ones that when we see a difference, we notice it because we both get people who hates it and people love it. That’s really feedback we get, like some people get super upset, but we get just as much like positive reactions.

FREDDIE OST: So, we have the right enemies and the right friends for us. So as long as you have that, that’s great. If you have people who want to ban abortion, and then they hate you, that’s a good marker. And if you have people who are for abortion and they love you, that’s good, that’s the right kind of fans. So it’s like, it’s very, you don’t want the other people to like you either. So anyway, so it’s just like what mark are you set for success? It’s like for us it’s about love and hate

KIRBY CLARK: So the way that we document and keep track of iterations from an interior, industrial, graphic design sort of point of view, is that we send out certain packages to the client. So first would be a concept package, which would say have a floor plan and some conceptual 3D visuals and maybe a mood board or a finishes board. Then we’d move on to what is called a tender document or tender stage where things would actually be detailed and documented slightly in more of a detailed way. So you can see the ins and outs of a design.

Then we’d move on to something which is called a construction set of documents, which goes more into how it’s specifically everything’s going to fit together, what everything is made of, where everything goes. And it might be that there are some revisions throughout there. So with each documents set that we send out, whether it be to the client or whether it be to contractors, it will have a little revision and a date on it. So we’ll say revision A dated this day. And then revision B, this is what’s been updated until finally everything gets approved and it goes out as a full construction set.

So once a design has been implemented and constructed, what we’ll then do, depending on a project is, we might actually go out and see once it’s finished, how it’s being used and what the impact is on the user. We might also track things like Instagram hashtags, for example, when we’re doing something for a festival and it has a certain hashtag attached to installation that we’ve done, we’ll follow and track the hashtag and see how successful it’s been on social media, how many people are talking about it, how many shares it’s gotten. And we really just sort of observe, I guess, and make notes on how the design has been implemented and how people are interacting with it.