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Who have your UX Designers worked with?

DOMINIC SANTUCCI: Within our business and within our clients, probably the same thing, one after the other or it can be in isolation. But, within our business everywhere. I mean experience design has infiltre. There’s no part we haven’t infiltrated and it might be a tactical need and I’ll give you an example, being a consulting organisation we present our candidates with profiles. It might be the ups uplift and communication design of those profiles and you think at scale, so we have 30,000 employees, 500 here in Australia and 1,000 even offshore for Australia. You know, how those individuals are represented, you know, we’ve had a plane or have been involved in.
I’m certainly in, again, I approach to clients in our client lifecycle, we’ve injected UX and XD within that. So, again, when we first engage a client and try to understand their problem, we start putting a design lens in front of that, we start using techniques, that our experienced design team have adopted. And in some instances pioneered in our industry to try and extrapolate that problem and lead with a solution again that’s user-focused rather than product-focused.

The UX Process

The UX process can be summarised by 3 activities (mostly, but not always sequential).

1. Understand: Who is the user and what are they trying to do?

2. Ideate: What is the best solution for the problem you are trying to solve?

3. Validate: How do you know if the solution works, even before you build it.

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Introduction to Digital Transformation: Understand and Manage Digital Transformation in the Workplace

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