Skip main navigation

VIDEO: The UX Process

.
0
(MUSIC PLAYING)
11.3
DOMINIC SANTUCCI: If you didn’t, how would you really get an understanding of what you use is one. What evidence would you be basing your design decisions on?

Your intuitions are probably wrong.

Your user and the task they have ahead of them is commonly referred to as the ‘problem space’. And it’s tempting to think we understand the problem space really well. Maybe you’re an expert in your field, or maybe you just stumbled upon an idea that feels right and makes total sense.

But many companies have made colossal and very expensive mistakes based on intuition alone.

Empathy, key to understanding. Empathy is defined as “the ability to understand and share the feelings of another”(Oxford Dictionary, 2019).

You may have heard the proverb “Don’t judge someone until you’ve walked a mile in their shoes”. Foundational to UX is having empathy towards the user throughout the product development life-cycle, from idea to execution and through to market feedback.

This article is from the free online

Introduction to Digital Transformation: Understand and Manage Digital Transformation in the Workplace

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education