Three Selected Open Innovation Methods: Crowdsourcing
This is probably a method you have already heard about: Crowdsourcing (Howe, 2006). There are 2 types that follow the same mechanisms, but are based on very different targets:
- Solution crowdsourcing
- Problem crowdsourcing
Aim:
- For solution crowdsourcing: Leveraging the creativity of the crowd for idea generation and product development
- For problem crowdsourcing: Leveraging real-life experience and knowledge about problems for research or product development
Type of Open Innovation: Outside-in Open Innovation just like in the Lead User method example
Positioning along the innovation process: Very early stage (problem definition, concept development)
Example: Research organizations want to open their research process to identify topics important for society, identify under-researched questions and problems that lack answers by asking a crowd. With the help of a defined user crowd who knows about the pressing topics, valuable input can be collected and evaluated based on pre-defined criteria.
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