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R.A.P.I.D. – Nikki Sunstrum

Nikki Sunstrum, Director of Social Media at the University of Michigan, outlines the R.A.P.I.D. Principle for healthy use of social media.

Nikki Sunstrum shares her recommendations on proactively avoiding pitfalls of social media by using the R.A.P.I.D Principle:

Be RESPECTFUL. Represent yourself as you would in a job interview.

Be AUTHENTIC. Your digital footprint is also your brand, personally and professionally.

Be POSITIVE. Ensure your legacy spreads good will.

Be INTELLIGENT. Seek to listen, learn, and then engage.

Be DISTINCTIVE. Use your platforms with intention and make a difference.

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