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The 7 Rs of logistics

In this step, we unpack the concept of logistics by looking at the 7 Rs.
© Coventry University. CC BY-NC 4.0

In this step, we look at the 7 Rs of logistics.

So, what are the 7 Rs? The Chartered Institute of Logistics & Transport UK (2019) defines them as:

Getting the Right product, in the Right quantity, in the Right condition, at the Right place, at the Right time, to the Right customer, at the Right price.
This definition is useful because it explains the function of logistics, getting things moved about in a synchronised fashion to meet a specific criteria such as timeliness, condition and the correct place!
Another definition that also reflects the Rs of logistics is:
The process of planning, implementing, and controlling the efficient and effective forward and reverse flow and storage of goods, services, and related information from point of origin to point of consumption for the purpose of meeting customer requirements. (Council of Logistics Management 1991)
Many of the Rs of logistics are about planning, implementing and controlling movement to meet some form of customer requirement – in effect, highlighting the customer service aspect of logistics.

Your task

Reflect on your experience of purchasing products, and consider those retailers who do the 7 Rs of logistics well (or not so well).


The Chartered Institute of Logistics & Transport UK (2019) Glossary of terms and dictionaries. [online] available from [6 August 2019]

Council of Logistics Management (1991)

© Coventry University. CC BY-NC 4.0
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Principles of Global Logistics Management

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