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Welcome to the course

This course is about sustainable marketing. Watch Dr Maria Sherrington and Nicholas Passenger explain more.

This video welcomes learners to the course. It reviews the themes of the course and identifies its aims as establishing answers to the questions of ‘What is sustainable marketing and why does it matter?’ and ‘How do sustainable companies operate and what role can consumers play?’.

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Responsible Marketing and the Fundamentals of Corporate Social Responsibility

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