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What is corporate social responsibility (CSR)?

What are the fundamental principles of CSR? Watch Dr Maria Sherrington's explanation in this brief video.

This video explores the fundamental, theoretical principles of CSR. Please listen carefully, as the contents will be re-visited in the quiz contained within this activity. You will also find these theoretical principles helpful when addressing subsequent activities this week.

You can download the deck of slides below, which you may find helpful for referring back to.

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Responsible Marketing and the Fundamentals of Corporate Social Responsibility

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