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Responsibilities to stakeholders

Stakeholders are individuals or groups affected by, or affecting, the objectives of an organisation. In this video, Dr Maria Sherrington explains more

Stakeholder theory represents a core CSR theory as it argues that if a company affects individuals or groups to reach its goals, then these groups have a legitimate interest in the corporation. This video unpacks the stakeholder philosophy and its implications for the business organisation.

You can download the deck of slides below, which you may find helpful for referring back to.

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Responsible Marketing and the Fundamentals of Corporate Social Responsibility

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