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Interview with Prof Karl Williams, UCLan, on carbon footprints

Businesses, organisations and individuals are being encouraged to reduce their carbon footprints. Watch Prof Karl Williams from UCLan explain more.

In this video, Prof Karl Williams from the University of Central Lancashire explains the concept of ‘carbon footprint’ and why it is important. Prof Williams outlines what makes up our own personal footprint and what we as consumers can do in our daily lives to reduce it.

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Responsible Marketing and the Fundamentals of Corporate Social Responsibility

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