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The responsible consumer
The concept of a responsible consumer is of increasing relevance to the success of companies' marketing. Watch Dr Maria Sherrington explain more.
This video explores aspects of consumer behaviour. Consumer behaviour involves decisions associated with purchasing, using and disposing of products when we no longer have a use for them. This area is both complex and fascinating. This week, the spotlight is on responsible consumption, an approach to consumer behaviour that has initiated new descriptive terminology, such as mindful consumption and wise consumption.
You can download the deck of slides below, which you may find helpful for referring back to
This article is from the online course:
Responsible Marketing and the Fundamentals of Corporate Social Responsibility
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This article is from the free online
Responsible Marketing and the Fundamentals of Corporate Social Responsibility
