Thank you for completing this course

In this video, we re-visit those questions that we asked at the outset, namely, ‘What is sustainable marketing and why does it matter?’ and ‘How do sustainable companies operate and what role can consumers play?’. We review some of the answers that the course has delivered, but we hope that our learners have started to question their own approach to consumption and, for those involved in the business world, their priorities when making decisions.

We close the course with a quote from Robert Swan OBE, polar explorer: ‘The greatest threat to our planet is the belief that someone else will save it.’ We call upon everyone to be open-minded, continue to learn, and then translate that learning into positive action in terms of both responsible marketing and consumption.