What drives sustainable supply chain innovation?

Why do we need to innovate supply chains? In this video we look at developments in the market. Consumer demand is an important driver.

We discuss the long tail, illustrating that there is considerable demand for all kinds of niche and specialized products and services. We look at the need for customized products. We explain what factors make predicting demand difficult, and why this is a challenge for supply chain managers. Sustainability is another important factor. It’s a about much more than production. A supply chain perspective is needed to really achieve sustainability. We show how supply chains need to be analysed from a political, economical, social, legal and environmental perspective.