Our role in the supply chain: Where do you fit in?

Have you ever thought of your role in the supply chain? Are you a consumer of a myriad of products? Does your job connect you with the supply chain in a different way?

Given the lack of consensual definition by academics and practitioners regarding the terms supply chain and supply chain management, inspired by the Mediasmith project we developed a web based platform to crowd source supply chain stories.

We called it ‘my chain reaction’ as each and every one of us creates a supply chain reaction with every purchasing decision that we make.

Please visit mychainreaction.co.uk and explore my friend Kate’s supply chain for home-made honeycomb ice-cream and the story map. It is great to see the diversity of stories, and the different motivations for posting.

Talking point

• Please take the time to consider where you fit in and follow the instructions to add your own supply chain story.