Learning from the leaders
1. How do the leaders embed ethical / sustainability values into their business?Where do you see evidence of their values? Does it seem like they have some sort of a sustainability / social responsibility policy or roadmap? Or do they seem to be embracing more of a culture of ethics and sustainability?
2. How do the leaders communicate their values?Which values are most evident? How do they present these? What kind of language and images are used? Are the business values all apparent to customers or just some?
3. Are there any cracks?Do their values permeate everything they do or are they just a set of words in a mission statement? Do you see any lack of consistency or authenticity? Where might their business get caught out for lack of ethics or commitment to sustainability?
How to Build a Sustainable Fashion Business
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