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To summarise this week

To quickly sum up this week.
Although emails are the easiest way to communicate, there is also an art to getting them right.

Getting emails to work for you

Emails are a huge part of our lives. We write them every day, in fact we dash them off as we do other things. Often this is fine and has no consequences. However, there will be some emails we want to get right. We want the recipient to notice us, to take the time to read our email and respond.

To make a good impression the email needs to be clear, concise, error free and grammatically correct. We also want the email to resonate with the reader because the style fits with the kind of job we want it to do: inform, entertain, persuade or describe. Although this week focused on emails, the principles underlying the purpose behind an email applies to other writing as well.

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