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On targeting and positioning
Raymond Loohuis: The importance of targeting and positioning as the step that follows from market segmentation.
In this video we discuss the importance of targeting and positioning as the step that follows after market segmentation.
For an entrepreneur or startup, this is probably the most critical step in developing the venture because now choices must be made about which markets to serve and which ones not.
This article is from the online course:
Technology Entrepreneurship: How to Start a New Venture
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This article is from the free online
Technology Entrepreneurship: How to Start a New Venture
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