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The planning process

What do activists think is important in the process of campaign planning decision making? Watch this video to find out.

In this video, you will hear our course contributors sharing their perspectives on the planning process. They describe what was important or impactful in the process of planning and making decisions about campaigns or activities they have run.

For Evani, some important parts of the planning process are making space for change and ensuring time is dedicated for fostering long-term collaboration with other activists. Peaks shares that the process can begin by understanding where people stand on an issue, identifying allies and coordinating with others to make the issue is visible to those with more institutional power. For Yadira, a key element of planning is finding ways to engage communities – particularly those who are racialised – whether that be through petitions, or other events. Savena highlights the importance of planning the journey you want to take people on and considering what medium would be most effective for delivering your message. Arda describes how workshops with the public informed Identity 2.0’s exhibition planning process by bringing together a lot of ideas and information before designing the exhibition itself. She also emphasises the role of outreach, and the value of taking some time to plan who you want your campaign to reach.

What stood out for you in this video? Were there any planning processes you’d like to take particular note of for your own activist work? Share your thoughts in the comment section below. As always, take some time to read and respond to others if you can 🙂

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