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Reflecting my values

A consumer's thought process when choosing between a basic and premium product.

Watch the video to understand the thought process between choosing a premium and basic product, using a lasagne ready meal as an example.

Do you buy ready meals or another food with long lists of ingredients? What do you look at? What aspects of the packaging influence your purchase decision? Share your thoughts in the discussion below.

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Understanding Food Labels

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FutureLearn - Learning For Life

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