What Is Gendered Language?

Why is this important?
Language acts as a form of symbolic code and because it does this in a subtle way it can have a significant influence on our thinking in a way that we don’t question because it feels ‘natural’. This symbolic code is also known as ‘semiotics’. In essence semiotics explores the practices by which we attach significance or meaning to things through our social practices. In other words, it considers how something becomes ‘code for’ or a ‘signifier’ for something else. Because these emerge from social practice we can appreciate that these change over time, and that they must be influenced by relations of power to direct that change (or sustain its continuation). By looking at language anew, we can identify the ways in which it shapes our thoughts and actions and also think more carefully about the underpinning social practices that sustain them.For example, the word ‘pink’ has become associated with and seen to be symbolic of ‘feminine’. It is associated with girls rather than boys, and women rather than men, which we witness through the colour choice of clothes, toys, accessories for females, and even official signage, as the image below reflects. We have phrases such as ‘pink-collar work’, used to denote low paid, low status work typically undertaken by women, such as care work. ‘Pink’ is also associated with LGBTQ (which stands for: Lesbian, Gay, Bisexual, Transgender and Queer), which in turn is a community of people often assumed to be more feminine than masculine. In Italian a “romanza rosa” (a “pink romance”) is a romantic novel targeted at females.

- In the English language there has been the tendency to use ‘he’ in text to refer to both men and women, and likewise ‘man’ to refer to men and women. This is gendered approach that has begun to shift, with a much greater use of a gender neutral word, or ‘she’ instead, but the practice still exists. The reliance on the masculine form to speak for all genders can also be found in the expressions ‘man-kind’ and ‘man-made’ and these are often used to this day.
- There are occupations that we almost always describe as if only occupied by men, such as firefighting. Based on the dominance of men in this profession, there is a tendency to refer to ‘firemen’ and rarely ‘firewomen’. In some professions we have resorted to changing the expression used (for example, we tend to refer to a police officer rather than a policeman or policewoman).
- There are often more negative connotations associated with roles that are associated with men rather than women, even though they are equivalent. For example, the term used to describe a single man – a bachelor – is generally seen in more favourable light than its equivalent for a single woman – a spinster. The former conjures an image of a person who enjoys his own company and has freedom to act as he pleases, and the latter of someone who is unwanted and unable to find a partner. It is also likely to create an image of an older rather than a younger woman, whereas bachelor doesn’t have such strong associations with age. The reasons behind this lie, as our timeline shows, in the historical significance of marriage to women.
- We can also see the differential role that marriage has played in a woman’s life in expressions such as ‘catch a man’. Indeed if you search online for ‘finding a wife’ you’re as likely to be directed to sites about finding partners for physical liaisons as you are to finding a life partner. Conversely if you search for ‘finding a husband’ you’re likely to be directed to sites helping middle aged women who have so-far ‘failed’ to secure a husband. The meanings behind these equivalent marital ambitions therefore appear to have different connotations.
- Who is masterful? Is it usually the person who has mastered their craft, or a man?
- How often is a mistress the female equivalent of a master, or a woman who plays a companion role to a man?
- How often do you hear phrases like “Boys don’t cry” and “Boys will be boys” said in equivalent terms of girls?
- Are men called bossy? Or just “the boss”?
- Should we move to gender neutral language, and if so, what is the advantage?
- What might be the disadvantage (if any) of moving from masculine or male -dominated language to gender neutral language (rather than introducing the feminine)?
- Why are gendered expressions problematic?
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