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Using Text Analytics

A lot of data is available from customer ratings of Airbnb properties. Watch Raj explain how to mine that text--not numeric--data.

Text analytics–the ability to interpret unstructured text to find patterns and trends–allows marketers to learn from product ratings, editorials, social media posts, etc. Learn how sentiment analysis works in this video.

Then head to the discussions. Where do you see opportunities for using text analytics?

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Marketing Analytics

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