Skip main navigation

Designing Before - After Experiments

Watch Raj Venkatesan explain how to set up a before - after experiment.

Learn how to design before – after experiments that control for differences between test groups.

In the comments, share your ideas for experiments.

This article is from the free online

Marketing Analytics

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now