Skip main navigation

New offer! Get 30% off one whole year of Unlimited learning. Subscribe for just £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Designing an Experiment: Etch A Sketch

Watch Raj Venkatesan explain the challenge Etch A Sketch faced as it tried to boost sales during the holiday season.

We will take a look at three different product advertising experiments by the Ohio Art Company. We will start with Etch A Sketch. Learn the background on this product experiment.

This article is from the free online

Marketing Analytics

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now