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Analyzing an Experiment: Etch A Sketch

Watch Raj Venkatesan explain the TV advertising experiment for Etch A Sketch and analyze the results.

See how to analyze the results of an experiment, from calculating market share and lift to break even. There are a lot of steps to understand and interpret experiment results, but Raj will walk you through them.

Then check out the comments. See if you can help a fellow learner understand how to do these calculations (or get help yourself)!

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Marketing Analytics

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