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Transformation of Marketing at the Ohio Art Company

Read about the Ohio Art experiments in this case study prepared by Dustin Moon under the supervision of Raj Venkatesan and Paul Farris.
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© Copyright University of Virginia Darden School Foundation

If you’d like to take a closer look at the Etch A Sketch and Betty Spaghetty experiments, read the Ohio Art case, available in the “Downloads” section below.

© Copyright University of Virginia Darden School Foundation
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