Home / Business & Management / Big Data & Analytics / Marketing Analytics / Using Price Elasticity to Evaluate Marketing
Using Price Elasticity to Evaluate Marketing
Price elasticity is a great measure of marketing effects because it is unitless and can be compared year to year. Watch Raj Venkatesan explain more.
Learn how price elasticity is used to measure marketing effects over time.
This is a tricky concept. Be sure to call on your fellow learners in the comments for additional help understanding the role of price elasticity.
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
