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Congrats on completing this course!

Congratulations on finishing this course.
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Thank you all for your hard work and participation during these five weeks. Your involvement in this course made for a richer and deeper learning experience.

What you can do now

Explain types of analytics and how data-driven decision making impacts marketing.

Define and evaluate a brand and brand architecture.

Calculate customer lifetime value and its components.

Design and conduct experiments to test hypotheses about marketing and sales.

Interpret regression outputs and their impact on marketing.

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Unlimited access to the course for as long as it exists on FutureLearn.

Access to tests to ensure you’ve mastered the material and practice key concepts.

A Certificate of Achievement sent when you become eligible that helps you demonstrate your learning.

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