Creative Visual Identity: Jay Campbell

In this video, Melanie Manos and Jay Campbell discuss how they determined the need to use visual identity to connect with the community and how their focus on the visual language has been an integral part of their project.

Companies and organizations engage in this type of work with respect to branding and marketing. The World Wildlife Fund, for example, famously uses the image of a panda as part of its visual identity to connect with anyone who is interested in protecting wildlife.

Can you think of a brand or organization whose visual language really grabs your attention?

Please share your thoughts and comments below!