Skip main navigation

Creative Visual Identity: Jay Campbell

Melanie Manos and Jay Campbell discuss the position of visual identities and visual languages in their work.

In this video, Melanie Manos and Jay Campbell discuss how they determined the need to use visual identity to connect with the community and how their focus on the visual language has been an integral part of their project.

Companies and organizations engage in this type of work with respect to branding and marketing. The World Wildlife Fund, for example, famously uses the image of a panda as part of its visual identity to connect with anyone who is interested in protecting wildlife.

Can you think of a brand or organization whose visual language really grabs your attention?

Please share your thoughts and comments below!

This article is from the free online

Visualizing Women's Work: Using Art Media for Social Justice

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now