Advertising Week partners with FutureLearn to help businesses unlock vital digital marketing skills
First five courses to launch as part of AW2020 virtual event
AWLearn, Advertising Week’s education platform for marketing and advertising excellence, is announcing a global partnership with leading social learning platform, FutureLearn.com, alongside ten new premium courses designed to arm businesses and individuals with the latest digital marketing skills.
The first five courses will launch as part of AW2020, Advertising Week’s global virtual event. The new courses aim to give an introduction to some of the biggest areas in digital marketing, including: Introduction to Marketing Strategy, Introduction to Strategic Brand Management, Introduction to Content Marketing Strategy, Introduction to Audio Marketing Strategy and Introduction to Social Media Marketing. Each course is currently open for enrolment on the FutureLearn platform and takes around 2 weeks to complete, with learning commencing on 28 September 2020. Once learning has commenced, learners will be able to start the courses at any convenient time and study flexibly at their own pace.
Ruth Mortimer, Managing Director of Global Education for Advertising Week, said: “Our philosophy is educate, entertain and enable. We know that the shift to digital working has accelerated massively this year and we want to help people gain vital practical skills in this area even if they’re new to it.”
Justin Cooke, Chief Content and Partnerships Officer at FutureLearn said: “FutureLearn is delighted to partner with AWLearn to deliver a new and exciting set of digital marketing courses. Drawing from Advertising Week’s vast expertise, having brought millions of attendees from across the sector together over 350+ global events, these courses have been developed alongside some of the world’s leading brands and practitioners in advertising, marketing and technology. Through this unique online learning experience, individuals and businesses alike will learn relevant and applicable skills from the best in industry, and will be able to gain the knowledge they need to create successful digital marketing strategies.”
Using real-life case studies from established professionals, the AWLearn digital marketing courses aim to enable those beginning a career in marketing, or those who have switched careers to work in marketing for the first time, to establish a practical understanding of general marketing, branding, content, audio and social strategy. Advertising Week works with internationally renowned business names and celebrities to create content for its AWLearn Platform and courses. The first five courses feature clips from high profile names offering business advice for Advertising Week such as Gwyneth Paltrow and Serena Williams.
FutureLearn’s premium courses are career-relevant and skills focused. They come from recognised industry experts and give you exactly the tools you need to take the next step in your career. The new AWLearn premium courses each cost £62 ($80), and learners will receive upgraded access to the course for as long as it’s on FutureLearn, as well as a print and digital Certificate of Achievement once eligible.
Advertising Week are also offering a special bundled ticket for its AW2020 event where learners can sign up for an Advertising Week and FutureLearn course of their choice and receive a ticket for the event which features A-list celebrities alongside the world’s biggest marketers.
AWLearn will be releasing the additional five digital marketing FutureLearn courses for beginners in due course, on topics such as data marketing, e-commerce marketing, programmatic marketing and others.
To learn more about AW2020, please visit virtual.advertisingweek.com.
About AW2020:
AW2020 is Advertising Week’s new digital-first experience with a laser focus on getting back to business, purpose-driven connections providing global scale mixed with local reach. This inspirational global gathering will feature the trademark thought leadership excellence of Advertising Week, networking and business generation, education, inspiration, and entertainment – all in a digital environment. AW2020 will take place September 29th through October 8th. To register, visit virtual.advertisingweek.com.
About AWLearn & Advertising Week
AWLearn is the education arm of Advertising Week. Advertising Week is a global thought leadership organization. We believe that Great Minds Think Unalike. Learning comes from discussion and diverse points of view. We run annual events bringing together the most high profile people in marketing, digital, advertising and technology in New York, London, Mexico City, Johannesburg, Sydney and Tokyo, along with digital and physical learning services.
About FutureLearn
Here at FutureLearn, our purpose is to transform access to education. We do that by partnering with over a quarter of the world’s top universities to support millions of learners across the globe to develop skills and achieve their personal and professional goals.
We’re a leading social learning platform founded in December 2012 by The Open University and are now jointly owned by The Open University in the UK and The SEEK Group. We use design, technology and partnerships to create enjoyable, credible and flexible short online courses and microcredentials, as well as undergraduate and postgraduate degrees. In addition to top universities, we also partner with leading organisations such as Accenture, the British Council, CIPD, Raspberry Pi and Health Education England (HEE), as well as being involved in government-backed initiatives to address skills gaps such as The Institute of Coding and the National Centre for Computing Education.
AW2020 Contact:
London:
Matthew Rowlands
Seven Hills
matthew.rowlands@wearesevenhills.com
New York:
Aanchal Khurana
Sunshine Sachs
