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Empathy maps in UX design

What is empathy, exactly? Simply put, empathy is the ability or capacity to understand or feel how others experience the world. It’s central to human-centred design because when we empathise …

Introduction to design challenges

A design challenge is based on a problem that needs to be solved. A problem is an unmet need or desire that, when met, satisfies a user’s purpose. User research …

UX and the design process

A UX designer’s role is all about listening to and retelling user stories through their designs. These designs are valuable because they address a need for human-centred approaches that are …

Prototyping in UX design

Prototyping is a way for UX designers to transform their ideas into a tangible artefact that users can engage with. A prototype is a preliminary version of the product you …

Introduction to Information architecture

Data is not the same as information. – Interaction Design Foundation [1] Considered as a discipline, information architecture (IA) is the practice of ensuring that all information required for users …

Brainstorming

Brainstorming is a technique that combines informal problem-solving and lateral thinking to come up with solutions to problems. We use brainstorming to generate and prioritise our ideas during product development …

Process-driven ideation

UX designers are responsible for solving user problems. To do this, they need to empathise with their users, understand their needs, and generate creative, innovative solutions. But how do they …

Journey maps in UX design

Earlier, we defined a user persona as a representation of your target end-users. Among other uses, user personas help designers to empathise with their users as they design user journeys. …

Wireframing

Watch the video for an introduction to what wireframes are and how they are used in the UX design process. Now that you’ve watched the video, see whether you can …

Understanding Your Users

As a human-centred approach to design, modern UX takes its users seriously; to produce quality user experiences, you need to understand your users. Optimising the User Experience (UX) In this …

Toward becoming a great UX designer

Before we wrap up the course, let’s pull back and take a look at the professional landscape, specifically the current (and increasing) demand for UX designers, the skills required to …