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Retailers vs manufacturers

The majority of apparel production cost is attributed to materials and labor. Retailers vs manufacturers In a 2016 article about the true price of manufacturing clothing, Burag Celikian provided the …

Ethics in the industry: Paths to sustainable fashion

Designers, brand owners, and fashion manufacturers are increasingly seeking to meet consumer demands for sustainable fashion. Consumers see their roles as buyers of sustainably designed and produced fashion as ethical …

Ownership and protection of brands

The nature of the fashion industry, where constant change is needed to ensure job security and to fuel commerce, presents challenges to brand owners, who are torn between protecting their …

Creating brand distinction in competitive markets

Brand owners create distinction for themselves in competitive markets when their advertising and other promotional techniques (coupled with customer experiences) lead consumers to associate status, success, prestige, improved quality of …

Brands as status symbols

Manufacturers want to reduce production costs in order to increase profit margins. This often means less investment in design teams and creative talent. Knocking off styles shown by fashion leaders …

Ethics in the news: Fashion and environmental impact

Environmentalists have long noted that the fashion industry is among the top polluting industries in the world. Designers seeking to reduce fashion’s environmental impact Both natural resources and synthetic polluters …