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Are they the right client for you?

An effective working relationship with clients is a two-way street, but ultimately where money is exchanged for services, one party is an order-giver (the client) and the other is an …

Financial cushioning

The key to having financial resiliency is to build up a financial cushion. As we’ve established, having money available in your business to cover expenses until you get paid is …

Marketing as storytelling

Good marketing is storytelling. Good storytelling is about the audience. If you’re telling a story to young children, you will hopefully not tell it the same way you would tell …

Putting the pieces together into a plan

In the previous steps this week we have considered a number of components to finding clients and marketing your creative freelance business. Now we are going to talk about putting …

Marketing can be learned

Some people are really intimidated by marketing. Often marketing people make it sound really complicated, with lots of moving pieces and data to track. It’s true that if you are …

Get to know your clients

In the previous steps I asked you to think about who your ideal clients are and we also talked about how choosing who you won’t work with is a way …

Helpers

In the previous step, I outlined 10 steps in setting up a new creative freelance practice. There’s a lot to be done. But here’s the key message – you don’t …

Setting a direction of travel

I don’t know about you, but one of my favourite things to do is to wander. When I visit a new city, I often put the map away, walk out …

Business structure

Thinking about how your business is structured is a big topic. There are quite a few areas where you need to do some consideration about structure and crucially you will …

Pros and cons of freelancing

Every freelancer has their own reasons for pursuing freelancing. Some freelance because they love being their own boss, deciding what projects they want to take on, being able to manage …