Simon Port
I've worked as a website content editor & data analyst at a series of government departments and agencies, visitor attractions and commercial companies. Time to pull everything I've learned together.
Location London
Activity
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Simon Port made a comment
Has anyone paid the £52, upgraded, taken the test and got the certificate?
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Simon Port made a comment
Many thanks. As other have said, really inspiring.
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Simon Port made a comment
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Simon Port made a comment
I recommend Google's own Analytics Academy for anyone who wants to explore analytics in more detail. It's free and every user is supplied with a sandbox GA dashboard to explore and play with to your heart's content. https://analytics.google.com/analytics/academy/
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Simon Port made a comment
I worked on the transaction portal of a government regulatory agency and my line manager forbade me from using Google Analytics. He and the organisation were only interested in a) sign-ups to the service b) number of transactions completed on the service. I had to access this data by working with the back-end data analysts. To find failure points I worked with...
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Simon Port replied to Marie Jones
Couldn't agree more. Because GA and other analytics packages deliver reams of statistics, people tend to think all these figures are meaningful. In reality GA metrics require a lot of interpretation or even guesswork. They can be a good place to start, but qualitative data lets you know immediately what's working and what isn't.
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Simon Port made a comment
I worked at HMRC. They were very happy with metrics such as large numbers of visits to key pages and length of time spent reading their complex content. Then Gerry McGovern was hired to come and do a Top Tasks assessment. In his comprehensive study he added a metric none of us had thought of and which Google Analytics can't provide - Did the users go away...
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Simon Port made a comment
Excellent. Many thanks
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Sorry if that sounded brusque. I just meant that learning all these principles in the abstract is one thing, but applying them to very complex services is another. Maybe each service is complex in its own way and difficult to generalise about. But if there IS guidance about managing complex services and processes, then it would be a very useful addition to the...
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Simon Port replied to Marie Jones
Is there a glossary? how can we access it? Thanks
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Simon Port made a comment
guerrilla - two r's
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Simon Port made a comment
We tried to create user journeys for registering with a government agency but the wall wasn't big enough to contain the complexity. Managing complexity is a major issue. Guidance or advice about managing complex systems is needed.
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Simon Port replied to Stuart Congdon
So are you suggesting there is a hierarchy of diagrams: that a content designer ought to familiarise themselves with the process diagram or service blueprint first, get that straight; and then map individual journeys across it? Presumably there is a finite number of possible user journeys, so oughtn't we to use data to discover which are the commonest journeys...
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Simon Port made a comment
As an animal
I need to eat
So that I continue to live
