Retica John
hey there! i loved studying the online course about how to use social media in an effective way. And how to make this as a career profile as well.
Location Lucknow, Uttar Pradesh, India.
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Retica John made a comment
the assignment was disorganised with no proper headings to it.
yes i think my plan was very translucent and easy to understand.
no i would probably make no changes to my plan as i was very clear in my mind about what i will serve my audience in my assignment. -
Retica John made a comment
i mostly like emotional posts with a short clip attached to it ...
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Retica John made a comment
yes of course ... i learnt about buffer for instagram and facebook scheduler ... i did know that i could schedule posts on social sites but was not knowing the names of the apps ...
i think the algorithms do some work in the content we wanna watch .... if we watch a quirky content on a site ... the next time you go on the site you’ll find ten other quirky... -
Retica John made a comment
siobhán can use the month of june as a fitness month as 21st june is considered as national yoga day ... this month can be chosen to start a yoga campaign.. to help people choose fitness over unhealthy lifestyle ... yes maybe they might have a usage schedule.. some people are not early risers but they intend on becoming fit ... but are lazy... june is...
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Retica John made a comment
considering the case study about siobhán i think all the four metrics combined together will be more effective ...she can mention about her campaign in her videos and dynamic posts with images on her social media page ... she could also use different social media channels to promote her campaign to increase awareness.. also by creating attractive hashtags and...
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Retica John made a comment
according to me i think the objective of the campaign comes first ...the type of campaign ....i will be running... and i think i need to focus more on presence and engagement to create a large fan base to spread the campaign across...
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Retica John made a comment
all the four metrics together are equally important to track a social media campaign because looking at any of the campaigns insights in isolation can be misleading. and we also get a holistic view of the effectiveness and performance of the campaign
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Retica John made a comment
i would want to focus on siobhán case study.
siobhán’s main challenge is promoting her virtual gym on different social media channels to attract the audience in and around the urban UK whilst focusing on her regular customers. -
Retica John made a comment
what interests me was the working of the algorithms behind these social media strategies.
for the next week i’m looking forward to learning more about promotions on different social media channels. -
i have seen many fashion advert on social media their main aim is to attract wider audience to be able to promote their products. they do this by posting dynamic advert on to the social media newsfeed by a combination of paid and organic promotions. once the paid promotion has done its work for attracting a wider audience then comes organic promotion by daily...
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Retica John made a comment
these paid promotions target a specific group of people according to their demographics.
all of them should do a combination of paid and organic promotions to attract wider audience by boosting their pages or accounts on different social media channels by paid promotions whilst targeting their audience by daily posts on their specific social media pages to...
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Retica John made a comment
i think posting relevant content as well as posting it on the peak time is easy said that done because time zones do not match ...the peak time in your country may not be the peak time in another country , the habits and work routine of the people also play a factor to it.....and the factors affecting algorithms is definitely important for a user to decide...
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Retica John made a comment
i would probably make contents more relatable to the audience of the particular age or gender by just trying to be myself . who i am and what i do in a day . how i utilise a day.
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Retica John made a comment
siobhán’s virtual fitness world
age range- 20-40 years
location- near around the current location of the gym
gender- male/female
interests- body shaping, body toning, working on abs, biceps, triceps
life stage- full time work, married, having children
social media- facebook , instagram
goals- to get an access to regular fitness regime anywhere... -
Retica John made a comment
for samir his target audience could be people who are interested in animal stuff and are animal friendly like taking care of their pets.
for siobhán her target audience will be fitness freaks, people who are wanting to get in shape like young girls and boys, young mothers who are wanting to get in shape after postpartum and also the older generation who are... -
Retica John made a comment
yeah i’ve seen many charity campaigns on facebook where the content creator appeals to its audience to help their charioteers by doing some kind of charity whether in cash or in kind, it’s kind of an emotional content which most people agree to help on, which is a clever strategy to help their trust economically and through social awareness.
what appeals me...
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the main challenge of social media planning i feel is targeting the right audience at the right time and on the right channel as different people use different channels and at different times so keeping a track on those coz the audience is well aware of new trends and what’s hot and are selective as well to what they wanna read or watch so making an impact is...
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Retica John made a comment
for samir his objective should be raising awareness amongst people about how to deal with animals and how to pet them and for this he should start a campaign on how to deal and pet animals on social media channels like facebook, twitter and instagram.
for siobhán she should develop connections with the audience with the help of social media posting dynamic...
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Retica John made a comment
all of them need a social media expert who can help them execute their strategies on social media to make them visible around the world. which will turn out to be more profitable for them than the usual offline marketing techniques which are obsolete. and are limited to certain amount of people. with social media they can go global. and can be trending for a...
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Retica John made a comment
i think all the three of them need to expand their businesses or their passion on to social media as they’ll get more opportunities to expand their businesses and share their experiences with others motivating others to join them in their journey for protecting animals as in the case of samir. he can share videos of him motivating and inspiring people to get...
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Retica John made a comment
1)i would like to choose all the four candidates given to me because i will expand my business .. i will use techniques and will build a strong strategy to engage all my customers irrespective of their phases in life ..
SEO- it stands for search engine optimisation it is an approach that a company takes to improve their visibility on search engines.
PPC- it... -
Retica John made a comment
it is important to use multiple digital marketing techniques because different people use different channels so in order to reach them in the right time we need to use different marketing techniques relevant with different channels.
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Retica John made a comment
strong and relevant content, simple design, strong imagery, and easily understandable.
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Retica John made a comment
i would prefer organic over inorganic search results
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Retica John made a comment
while designing a banner it’s important that it should be attractive but at the same time it should a very clear concise message.
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Retica John made a comment
they can create a campaign for their customers engaging them to participate in it through dynamic short clips and images
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Retica John made a comment
example is nykaa
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Retica John made a comment
marketing done with the help of social media
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Retica John made a comment
informative!!
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Retica John replied to Retica John
certainly it did
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Retica John made a comment
1) The social media channels I would be using for my clothing brand would be Instagram and Facebook as I get a better access to a wider audience.
2) By creating a business account on Instagram and Page on Facebook, I will post dynamic images and short video’s showcasing the new trending collection at my store, using a short description, followed by the link...
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Retica John made a comment
A clothing brand named as ‘John’s Collection’ which is trying to spread its business online so that it can reach a wider audience, irrespective of their country barriers.
1) Setting your Objectives:-
Creating a business account on Instagram, posting images and short videos showing the variety of clothes collection, different styles, sizes, body types, hues... -
Retica John made a comment
businesses can use 5 way technique
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Retica John made a comment
i saw this video on facebook by the name of project nightfall and the host was giving tips regarding how to overcome your dark past and it was really impactful ...coz we all have something happening in the past that still haunts us till the present and we do not talk about it to anyone ... so he said that do not wait for a miracle to happen just take baby...
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Retica John made a comment
if i were to promote my brand it would depend on the type of brand i’m promoting for example if i’m promoting a fashion brand then i would promote it on instagram & facebook coz so that people come to know about my brand
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Retica John made a comment
we need to make the audience understand about the objective behind building this social media network
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Retica John made a comment
i would like to learn about content creation and its execution
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Retica John made a comment
hey there ! i use social media to share my creative content ..
