Maria Sherrington
Dr Maria Sherrington is a Senior Lecturer in Marketing at the University of Central Lancashire. Maria's teaching and research activities are associated with CSR, sustainability and social marketing.
Location The United Kingdom
Activity
-
@PriyaNaik Good to hear that the course brings clarity.
-
@MagdaNowak I agree with your wise analysis here! Unfortunately being green often carries a price premium when it ought to be the convenient, default choice.
-
Maria Sherrington replied to Cuicui Yan
Welcome to the course @CuicuiYan.
-
Maria Sherrington replied to Priya Naik
Welcome to the course @PriyaNaik. We hope that you will find it useful.
-
Maria Sherrington replied to Priya Naik
@PriyaNaik Welcome to the course. We hope that you will find it useful.
-
@MagdaNowak Thank you for this analysis.
-
Maria Sherrington replied to ASMA R
@ASMAR Welcome to the course.
-
We're delighted that you have enjoyed the course @RochelleMotha. Thank you.
-
Wow, that sounds great @RochelleMotha. Many thanks.
-
Agreed @RochelleMotha. Being green takes effort and may be more expensive - not a great combination... Thanks for sharing the information on the refill store in Skelmanthorpe!
-
Thank you @RochelleMotha. We're thrilled that you are enjoying the course.
-
Maria Sherrington replied to Kayla Ebling
Pleased to meet you @KaylaEbling. Welcome to the course. We hope that you will find it rewarding!
-
@RochelleMotha The links work for me, I just checked. Please have another go.
-
Maria Sherrington replied to Rochelle Motha
@RochelleMotha As marketers we sell benefits, not products. We should always be mindful of customers' perceived benefits.
-
Maria Sherrington replied to Jaida Thomas
@JaidaThomas Welcome to the course - we hope that you will find it helpful!
-
Thank you @RochelleMotha. We have seen that plenty of learners have enjoyed the blog post assignment.
-
Maria Sherrington replied to Rochelle Motha
@RochelleMotha Good infrastructure is key to making sustainable behaviour the default, easy option.
-
Wow! We're really pleased to read about your positive learning experience @RochelleMotha. Thank you and we hope that the weeks that follow will deliver too!
-
Thank you @RochelleMotha for this thorough analysis.
-
Thank you for this analysis @RochelleMotha.
-
Thank you @RowenaBriggs for this insightful analysis.
-
Maria Sherrington replied to Rochelle Motha
Pleased to meet you @RochelleMotha. Welcome to the course!
-
Maria Sherrington replied to Rochelle Motha
@RochelleMotha Thank you for sharing the details of your brand. You will find content on the course that resonates with your business model. We hope that you will find the course useful!
-
Maria Sherrington replied to Rochelle Motha
That is good to hear @RochelleMotha. Welcome to the course!
-
We are pleased to hear that, @ViolettaZasseyeva!
-
Fully agree @ViolettaZasseyeva. This amounts to putting value on the recycling.
-
Thanks for sharing this analysis @ElfaMatildeGaitánArmijos. Great use of 'compare and contrast'.
-
@ElfaMatildeGaitánArmijos You're welcome. Thanks for your question.
-
@ElfaMatildeGaitánArmijos Thanks very much for the lovely feedback.
-
@RowenaBriggs We are pleased to hear that you have found the first week helpful.
-
Maria Sherrington replied to Sanchari Ghosh
Welcome to the course @SanchariGhosh. We hope that you will find it useful for your career aspirations.
-
@ElfaMatildeGaitánArmijos Blue Skies is an example of a contemporary approach to CSR where the business idea revolves around the idea of creating value locally - in this case for local farmers and for people involved with the processing of the fruits - as well as for consumers where ever they are based. Unlike many businesses, Blue Skies do not take the...
-
Welcome to the course @ElfaMatildeGaitánArmijos.
-
Maria Sherrington replied to Kirsty Norris
Welcome to the course @KirstyNorris.
-
I agree with this wholeheartedly @AlexandraC. It is problematic in the UK when a chocolate bar is less expensive than a pear!
-
Maria Sherrington replied to Rowena Briggs
Welcome to the course @RowenaBriggs.
-
Maria Sherrington replied to Rowena Briggs
We are still keeping an eye on learners' posts @RowenaBriggs.
-
Maria Sherrington replied to Rowena Briggs
Welcome to the course @RowenaBriggs. We hope that the course will deliver what you are looking for!
-
Maria Sherrington replied to kim frisch
Pleased to meet you @kimfrisch. Welcome to the course.
-
Maria Sherrington replied to Elizabeth Kirkby
@ElizabethKirkby Sounds like a really worthwhile agenda.
-
We are really pleased that you enjoyed it @ElizabethKirkby.
-
This is great to hear @bilgesualtunkan. Thank you!
-
@ElizabethKirkby We are pleased to read about your positive experience with the course.
-
Maria Sherrington replied to bilgesu altunkan
Pleased to meet you @bilgesualtunkan. Welcome to the course.
-
Maria Sherrington replied to Leonie Morris
Pleased to meet you @LeonieMorris. Welcome to the course. You are joining the course from a really interesting perspective.
-
Maria Sherrington replied to Leonie Morris
Welcome to the course @LeonieMorris. We hope that it will provide the learning that you require.
-
Thank you @ElizabethKirkby for your conscientious and reflective approach to this task.
-
We're glad you have enjoyed it @OmarAtallah.
-
Thank you very much for this super feedback @OmarAtallah. We are really pleased that you have found the course helpful! Please do make good use of what you have learned.
-
Pleased to hear this @OmarAtallah.
-
Good to hear that the blog writing brought value. As for the review work, Google Translate can be very useful. :)
-
Welcome to the course @HerjunoNdaru-Kinasih. We hope that you will enjoy it. It sounds like you have some really interesting perspectives to contribute to discussions with fellow learners.
-
@StephenBradshaw Pleased to meet you. Welcome to the course!
-
Maria Sherrington replied to Paola P
Pleased to meet you @PaolaP and welcome to the course. it sounds like that you will be approaching the course from a very interesting perspective!
-
Maria Sherrington replied to Paola P
Welcome to the course @PaolaP. We hope that you will enjoy it!
-
Hello @KathleenBarbaraAuguste. Great that you are joining the course from Haiti. We are sure that you will be able to share some interesting insight from Haiti with learners from other places on our planet.
-
Maria Sherrington replied to Omar Atallah
@OmarAtallah Agree. Awareness creation and a sense of shared purpose and ownership is essential.
-
Pleased to hear it @JanetD.
-
That citation is from a marketing textbook. These are the details for the latest version: MKTG13: Principles of Marketing by Lamb et al. (2021). Cengage Learning Inc.
-
Maria Sherrington replied to Omar Atallah
Pleased to meet you @OmarAtallah. Welcome to the course!
-
Maria Sherrington replied to Manduhai Bldn
Welcome to the course @ManduhaiBldn. Thank you for your very illuminating - and important - introduction.
-
Maria Sherrington replied to Manduhai Bldn
Many thanks @ManduhaiBldn. Hope that you enjoy the course!
-
Maria Sherrington replied to Karla Dueñas
We are really pleased that you enjoyed the course @KarlaDueñas. Many thanks for the lovely feedback.
-
@KarlaDueñas Thanks for this clarification. Well, let's see. There are only a few days to go now.
-
@KarlaDueñas Reuters reported yesterday that the Mexican president is not going. However, perhaps someone else might represent Mexico? Reuters did say that Mexico may not send anyone because of pandemic restrictions and costs.
-
@KarlaDueñas Indeed - very important concepts!
-
@KarlaDueñas Great to hear about your good experience.
-
@KarlaDueñas I note that Mexico is unable to attend COP26.
-
Maria Sherrington replied to Karla Dueñas
Lovely that you are joining us from Mexico @KarlaDueñas. Welcome to the course!
-
Thank you for the feedback @SamanthaPlatas.
-
Maria Sherrington replied to Elizabeth Kirkby
@ElizabethKirkby Pleased to meet you and welcome to the course.
-
Maria Sherrington replied to Gail Bradley
Pleased to meet you @GailBradley and welcome to the course. Great that you are joining us from Canada!
-
Maria Sherrington replied to Suong Nguyen
@SuongNguyen Thanks very much for this very positive feedback. We are really pleased that you enjoyed the course.
-
@YaraHijazi 3 to 5 times more expensive? Oh dear. It is a shame to see this price tag, which won't encourage consumers to live sustainably.
-
Maria Sherrington replied to Izzi Jones
Hello @IzziJones. Welcome to the course.
-
Maria Sherrington replied to Gene Hemma
Pleased to meet you @GeneHemma. Welcome to the course!
-
Agree with these good points made, @RichardAttebery. It also depends on the context - we could argue that CSR-orientated decision-making, sustainable offerings etc. would lead to short-term results in terms of increased sales to those consumers who have the means and conviction to buy these products. Hopefully, COP26, the ever increasing signs of climate...
-
Very good points, @RichardAttebery. There are some of these schemes in the pipeline now - more of which later on the course - and we envisage that this movement will grow. However, 'convenience' is also top of many time-deprived consumers' lists and this is not always commensurate with putting what some people see as 'extra work' in.
-
@RichardAttebery Thank you for the important points that you are making here. We don't have full insight into their supply chain and once you start analysing things more closely, you realise how complicated it is - even with the best intentions - to operate as sustainably as possible. Sourcing locally is not always the answer - I have been informed that flying...
-
Maria Sherrington replied to Richard Attebery
Hi @RichardAttebery and welcome to the course!
-
Maria Sherrington replied to Han Lu
Thanks for sharing your clear analysis, @HanLu. Some really important points here.
-
Maria Sherrington replied to Janet D
Welcome to the course, @JanetD.
-
Maria Sherrington replied to Suong Nguyen
@SuongNguyen If you google Maria Sherrington UCLan you will find my email address.
-
Maria Sherrington replied to Suong Nguyen
Pleased to meet you @SuongNguyen and welcome to the course. We hope that you will find the course helpful.
-
Maria Sherrington replied to Bernhard Knoll
Interested in your reflections when you reach the end of the course @BernhardKnoll.
-
Maria Sherrington replied to Bernhard Knoll
Pleased to meet you @BernhardKnoll. Welcome to the course. Looking forward to your input wearing your aviation operations management hat.
-
Welcome to the course, @DominicDamiaanSmith. Pleased to meet you.
-
Maria Sherrington replied to Thiri Dts
Hello @ThiriDts. It sounds as if you have joined the right course. We hope that you will find it helpful both for your studies and your business.
-
Maria Sherrington replied to Suong Nguyen
Pleased to meet you @SuongNguyen and welcome to the course.
-
Maria Sherrington replied to Xi Li
@XiLi That used to be the case in the UK, but things changed very quickly here once government decided to introduce charges on plastic bags six years ago.
-
@RuijingZhan True. Cutting right back on packaging for some food products may result in food waste, which equally is a big problem.
-
@YaraHijazi Yes, awareness is frequently an issue with third-party sustainability certification, which raises all sorts of questions as to its effectiveness.
-
Maria Sherrington replied to Yara Hijazi
@YaraHijazi Agree and this is an issue - being green is often expensive. What we need more generally is mainstreaming of green offerings - within reach for everyone and representing the easy option.
-
Maria Sherrington replied to Yara Hijazi
@YaraHijazi Thank you for the first point that you are making here. It really depends on the company's objective here. If they seek only to be able to charge a higher price and sell more, then agreed, that would be insincere. If, however, a premium price and expanded market-share follow from a genuine commitment to providing a sustainable offering, then that...
-
Maria Sherrington replied to Molly Crank
Pleased to meet you, @MollyCrank. We hope that you will find the course helpful preparation for your university course.
-
@YaraHijazi You're welcome. I think that your pre-understanding also applies. We can look at this from many perspectives.
