Alan Bernedo Terrones
Gestionnaire au Ressourses Humaines - Entrepreuner with INCATEJAS (chocolate`s products) & TOTYGADinc (clothes and accesories Brand) - Love sports/books/languages/movies > La vida es única, hoy vive +
Location Lima - Perú
Activity
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Alan Bernedo Terrones made a comment
Thank you a lot UEA. See you at the next course.
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Alan Bernedo Terrones made a comment
I admire the Virgin brand, I know that it has a multidisciplinary team worldwide and that is what strikes me the most, the interculturality of its human capital. Global.
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Alan Bernedo Terrones made a comment
I liked all the visual part, the theoretical techniques put into practice in an immersive way, the next time I would use everything learned in the course to better reflect the experience towards the user in a visual way, I emphasize that each webinar, interview and text son of a total luxury. Surprising UEA.
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Let's do it.
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Alan Bernedo Terrones made a comment
The change must be continuous, it cannot be stopped, the public requests movement, and wants more; The identity of a brand to be firm, which is different from being static, will surprise its audience as this identity adapts and flows with society. Surprising Aol.
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Alan Bernedo Terrones made a comment
I know little about OXFAM, I know what a charity is and its main objectives. Transmitting a message to everyone is a task that demands a lot of detail, since a single message to many is more difficult than several messages to a few, I admire the work of WO and I hope that OXFAM promotes a coherent message according to its traditional vision and objective...
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Alan Bernedo Terrones made a comment
It is an honor to hear from J. Titterton, I have known FL for some time and I remember very well that the characteristic colors: blue, fuchsia, orange and yellow are from FL, then I have seen other brands with a similar color palette, but in my FL mind was pioneer. I identify myself with FL since it is accessible to everyone, but of those all few are the...
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Alan Bernedo Terrones made a comment
We start from the fact that we are going to use a system, having the need to use it we are already in the game, now when using it it will depend on the experience we obtain to try to use it again or change the system. Yes, of course, you can design a user experience for a specific product and service. It's possible.
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Alan Bernedo Terrones made a comment
I like brands that practice integrity, others don't. Having a W.O work is bliss and more through UEA. The product and the brand are important. Depending on the ethics and morals of the environment, the success of the brand name will depend. Challenging theme.
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Alan Bernedo Terrones made a comment
It is a lot of information, I have visualized fonts, styles, communication, the user experience is obviously an intangible value that the company seeks to facilitate the use of its products to its users, beyond its customers who generate quantifiable income, this system has been endorsed to all users who use the platform. Challenging.
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Alan Bernedo Terrones made a comment
From my humble opinion, I believe that currently the client and the consumer request interaction, demand publicity, require it to encourage or discourage, people will still criticize brands, but they will generate promoting those interactions.
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Alan Bernedo Terrones made a comment
Definitely a logo is different from the brand identity, the amount of intensity and variables that can flow using a color palette and the scope of a circumference when implementing an advertising system. Privileged.
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Alan Bernedo Terrones made a comment
Google is a global company, its campaigns sooner or later reach the economies, it is a paradigm that few are prepared to understand; The brand identity promotes that the customer identifies your product, reaches to classify their search faster.
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Alan Bernedo Terrones made a comment
It is a privilege to meet other classmates through the webinar, hear their knowledge, learn about statistics, current topics such as the metaverse, promoting these spaces and sharing time with classmates is invaluable. Thanks.
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Alan Bernedo Terrones made a comment
A complete user experience from the first week. Very motivated.
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Alan Bernedo Terrones made a comment
Exciting is little about doing homework. The practicality of taking it to a certain future time depends on the information available at the time and the risk that faces the rules and times that the economy and the market show in the short term.
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Alan Bernedo Terrones made a comment
What a challenge for more effective, from theory to practice in less than 10 minutes, surprise yourself and of course I am committed to doing it. Thanks R.J and UEA.
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Alan Bernedo Terrones made a comment
Each job is a set of processes that encompass people, institutions, society, the economy, international markets. Does everything influence everything? It is possible, each step forward makes the world turn and everything gets better or everything gets worse; It is a decision that we seek and how we do it and why we want what we want, change, evolution,...
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Alan Bernedo Terrones made a comment
I like the diagram from the simple, take the environment and the own thing to generate that intersection of the result, if I agree, improve it, I am, but I will wait. Educational brands, major book distributors, publishers and writers come to mind.
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The Wolff Olins diagram through the gaze of professor Robert Jones shows why this course is so interesting to continue, to define a brand the diagram is a very easy graphic aid to imagine that idea of gold that can take us to the future in this Present. That emotion is what is needed in many schools worldwide.
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Alan Bernedo Terrones made a comment
It is exciting that the teacher of the course shares his book with us, A big idea, certainly a great idea is not enough, it requires several processes and stages to become a project, then an undertaking and becoming a brand does not mean being a company. Admirable and worthy of imitation.
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Alan Bernedo Terrones made a comment
As George B. said, each model has its utility depending on the company, I add to this that there is no formula for all companies, each company has and creates its own formula to exist and remain in the market, it will vary in times of crisis, in times of plenty and so on. Each model is necessary to know and learn the best of each one. Such as of people.
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Alan Bernedo Terrones made a comment
The divergent and convergent model appeared at a time that nobody expected, I define it as positive disruptive, I am sure that each project has its specific ways of shaping it efficiently, the two diamonds are definitely a detailed and current way of finding solutions. Solutions and creativity are strictly related and as in the Hyper Island we know what we...
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Alan Bernedo Terrones made a comment
I compare a program plan and the structure of a brand team with the vision I seek to achieve and the way in which I will reach that goal. What people do I need to achieve that vision, what knowledge and skills are important to achieve the final goal. Work plan and work team.
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Alan Bernedo Terrones made a comment
I love brand projects, especially when they are entering niche markets that are different from the original star product or service. I have seen some brands that have started to do so and I hope to continue to appreciate more of these great projects.
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Alan Bernedo Terrones made a comment
The Quaker lifestyle led to creating a family business to later become international, the Quaker philosophy goes beyond what is good and what is right, it adapts to a time where economic and social crises appear, situations that always occur in human history. and although we avoid and take care of these disasters sooner or later they occur, the Quaker...
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Alan Bernedo Terrones made a comment
I admire those brands that started as companies of friends, family and grew due to the high demand for products that the economy, that society requested at that time. I have only used skype so far and the service I know is great and in my case it gave me the facility to communicate in a way that I would never have imagined.
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Alan Bernedo Terrones made a comment
Fascinating, I know this week will be a journey through the Cadbury universe and I will immerse myself in new visual tools that will help me better understand the secret power of brands, challenging.
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Alan Bernedo Terrones made a comment
We are in a time where many know a lot in a short time, where information is within reach of a search a few minutes away. We know that there is more out there, that there are not only our 10km to go running, there are people, companies, institutions of different categories, to deny them would be to avoid seeing the complete reality. Accepting and understanding...
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Alan Bernedo Terrones made a comment
Managing many brands and being a business conglomerate demands great responsibility, it is a fact that there are brands whose decisions influence society more than the policy itself, companies that by stopping their supply chain affect thousands of jobs, generation of profits for third parties and disorganization of the sales plans of many entrepreneurs. But...
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Alan Bernedo Terrones made a comment
Sharing ideas, receiving more ideas, that is what knowing, enriching the language, expanding knowledge and learning new perspectives from different people is about. We are all part of a growing society, consumers or clients, brand fans or not, we live with brands, we prefer some, we change to others, we try, we return, we look for options. We choose and admire.
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Stella Artois; This international brand started like many companies in a remote town, it became industrialized, exhibited itself and today, like many companies it learned and experimented over time to become a global brand, its clients and future clients value the history, social reach and its serious projection in corporate social responsibility.
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Alan Bernedo Terrones made a comment
The brand idea has evolved to be part of the life of the human being, we are what we build, we are with whom we want to be, accompanied by the brands that make up our lifestyle, our way of living is our only and first life with the brands that we are passionate about and allow us to go further representing our existence, helping us to improve as a human being,...
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Alan Bernedo Terrones made a comment
Taking into account all the work, start-up, supply chain, labor, contingencies, storage and other unavoidable situations that arise in the brand area, each valuation by company represents a part of our everything to which all the that we are part of the market, whether or not we are clients.
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Alan Bernedo Terrones made a comment
Visualizing the work of the administration of the brand, appreciating the content that is hidden from the majority that is not related to brand aspects shows the intangible work, the work behind in the organization, the planning of the activities that are carried out by specific groups of The work results in the incredible advertising campaigns that we see,...
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Alan Bernedo Terrones made a comment
The brand concept has evolved, people who work in brand-related areas have experienced changes, social, economic, and technological changes, in this era where everything is digital and much of what is important is fleeting, keeping up to date is a constant task and serious brands know it, get closer to the customer, make the consumer fall in love, compete in...
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Alan Bernedo Terrones made a comment
Businesses today are a range of options for clients, the core business is no longer the whole, the areas, departments and projects within each one are part of the tree, but it continues to grow, ideas continue to sprout, Customers increase, suppliers join, market niches are updated, a lot to do.
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Alan Bernedo Terrones made a comment
Congratulations to Steve Easterbrook for such a great challenge in his professional career. I have to watch the video about 4 times and read the text 1 couple of times to learn this class.
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Alan Bernedo Terrones made a comment
I have a lot of readings from the first week and I hope to advance day by day in this great, challenging, amazing and globalized course.
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Alan Bernedo Terrones made a comment
Well to read, time is obtained by organizing, division of tasks.
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Alan Bernedo Terrones made a comment
It is enough information, information at the right time and in the right way. The satisfaction of being part of one of the hundreds of courses in the USA is a privilege and I will not be left alone here, when I logically finish I will share this important information that I know is appropriate for more people to see.
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Alan Bernedo Terrones made a comment
The one that has more sales in less time and its recurrence rate is positive greater than 3 purchases in 1 year, in which the consumer is satisfied with the product, pays with intention and obtains a product for triple their investment. There are many areas but there are also many types of consumers and focusing on all is not efficient, but focusing on only a...
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Alan Bernedo Terrones made a comment
It is very broad to define loyalty, according to the geographical environment and existing offer, fashion, being part of the brand community, the free market and a growing economy allows sharing experiences with other consumers. The responsibility of many brands is to be honest and present themselves with integrity to consumers in order to build trust and keep...
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Alan Bernedo Terrones made a comment
short-term well-being and long-term sustainability, the social dimension can be applied in making the right decisions towards consumers, what company exists to sell a product that hurts the consumer? What consumer would buy a product that caused long-term damage? Responsibility is something mutual, who offers and who acquires.
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Alan Bernedo Terrones made a comment
The margins currently vary according to the complexity of the product and the existing offer in the demanded territory. Wholesale sales have a lower percentage but the advantage is that the production cost is recovered in the short term and after reaching the breakeven point, liquid profits are generated.
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Alan Bernedo Terrones made a comment
Each person has different tastes (sometimes they coincide with similar tastes) but according to a general rule, each one seeks to satisfy variable needs with the same product. Even accessing replacement products is not in your options, considering that there is a difference in price and / or quality.
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Alan Bernedo Terrones made a comment
The brand meaning changes according to the time: The property, Quality, Satisfaction of the need, Being part of an identity, Platforms to act. Now after the 2020 pandemic, the brand concept towards the digital world that is understood more widely than in 2019 will be a leap in the development of a global community that seeks to interact and exchange information
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Thinking about the purpose, thinking about experience, thinking about change, will generate that contemporary brand that everyone seeks to have, follow, acquire and be part of its evolution within the capitalist revolution of this era where we want to be part.
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Alan Bernedo Terrones made a comment
Each definition has a meaning and vision according to the product, related to the organizational culture of each company, according to the moment in which its distribution capacity and market share are located.
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Alan Bernedo Terrones made a comment
It reflects a service or a product and satisfies something more than a need, it seeks to complement the lifestyle, it is part of the path in life. It adapts to your environment or you adapt it to your environment. It is a benchmark. It is a vision that deep down we seek to be.
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Alan Bernedo Terrones made a comment
I am interested in learning more about the brand concept, to see how I can improve or implement a branding system for the business that I currently support. Have a base to know concepts and theory that complement my knowledge related to brand.
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Alan Bernedo Terrones made a comment
I consider that each person has a favorite brand according to their needs and lifestyle (I am surprised to hear brands that I definitely do not have access to because of the distance) Well, I remember the brand ´TOTO´ that makes backpacks in Colombia and they are of a very good quality , I think that brands currently generate an emotional bond, provide status,...
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Alan Bernedo Terrones made a comment
Hello, a warm greeting to all. My name is Alan, I want to contribute in what corresponds during the course and in case there are group work, you can count on me for the development of any activity. Success to all and I hope to see you at the end of the course.
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Alan Bernedo Terrones made a comment
I'm very excited about: the secret power of brands. Learn from UEA and share experiences and opinions with all colleagues. Greetings to all
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Alan Bernedo Terrones made a comment
There are times when you have to go back in time to finish what you started. In 2014 I started this course and after a long time I come back here and finish it. My apologies to my colleagues that I left and I hope to meet them in other courses again.
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Alan Bernedo Terrones made a comment
It was very pleasant to be part of the course, interact with other participants and have updated information, I now have a great responsibility to show that the course has had a positive effect on me, so I have to put into practice everything I have already learned that I consider Leeds University to be an exemplary, collaborative and world-class institution....
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> In online health and safety: Keep the record of places where one moves absolutely in private.
> In online mental health protection: Avoid participating in activities related to overexposure and information that does not exist legal proof or sufficient evidence of certainty.
> In protecting and controlling identity online: Having a real profile, respectful... -
Alan Bernedo Terrones made a comment
Respect is definitely always important, tolerance also has a limit. And I particularly do not believe in the indirect, I am direct and clear. I'm not a fan of social networks either, it seems to me that it is a place to entertain yourself for a while, I repeat a while and inform yourself to a certain extent, not about information, since there is always...
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Alan Bernedo Terrones made a comment
There are limits in everything, in life face to face and in life online, respect is important when it is mutual, giving an explanation, an answer or a "kick in the butt" will depend on the treatment of the issuer, I consider that one should be genuine online, not pretend something you are not, be transparent, show yourself as is and do not make up a...
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Alan Bernedo Terrones made a comment
Social media can damage a person's image when someone else is interested in highlighting their comments in a way that makes them look bad.
When a person is affected by the comment of another human being and comes to feel pain to such an extent that the initial comment magnifies it so that everyone around them finds out, it is because in reality there is a...
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Alan Bernedo Terrones made a comment
1.- Surprised ... well I take social networks as such they are just characters on a virtual platform. There will always be opinions of different perspectives.
Each person is free to feel.
2.- Normally online the ability to insult other people multiplies, it is a pity that social networks still do not have censorship limits, particularly I see those...
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Alan Bernedo Terrones made a comment
Unless one investigates the subject or works in related fields. Getting rid of social networks or disconnecting is more than useful, since time passes and there are processes, tasks, daily goals, progress academically, sports, and work. The day only has 24 hours and when you work, you leave out many issues that do not have priority.
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Alan Bernedo Terrones made a comment
It is definitely important to recognize the work of others, even more so when the copyright of another person supports, collaborates, allows the development of one's work. What would that PPT presentation be without the images from the web? How many times did you use images as a "background" to do work (I include myself) and beyond there are songs, or even in...
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Alan Bernedo Terrones made a comment
It is important to determine what to share on the internet (social networks, applications, e.mail, etc.) There are always holes in the internet that can show personal information (photos, videos, texts, etc.) At present, nothing on the internet is private.
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Alan Bernedo Terrones made a comment
I am very interested in knowing about copyright and intellectual property rights, although I know that on the internet everything is copied and imitated, also that legal permissions break with copy and paste, academic integrity is something that I learned a little late but I It served from the moment that I understood that doing something of my own, having...
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Alan Bernedo Terrones made a comment
Respect for intellectual property is very important, the creation of content, logos, illustrations, photographs, are worth a lot when one knows the cost it takes to create, despite that there will always be imitations and copies. My suggestion to do something completely unique that when you see it you know that there is only one author who has that style in...
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You have an excellent profile on twitter, I congratulate you, I hope to be able to talk virtually with you on some occasion. successes in all your projects dear Mike
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Alan Bernedo Terrones made a comment
I would love to add extra information on some social networks that I use. Topics that are exclusively about my profession, employment anecdotes, relevant content of my profession, legal files with public copyright to share, specialized software files, quality presentations, updated administrative management systems, international work activities, news about...
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Alan Bernedo Terrones made a comment
The profiles on twitter, linkedin and instagram according to each region vary the users, but definitely the relevant content and images according to the profile that is expected to be perceived according to the idea that is being shown, applied or segmented. The details at present are very important, personalization and highlighting the characteristics that...
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Alan Bernedo Terrones made a comment
I am going to organize myself to optimize my online identity, focus these next months on evaluating and comparing what influencers do and communicate with their followers, on publishing regularly, on providing a unique after-sales service by providing high-quality products.
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Alan Bernedo Terrones made a comment
1.- I'm still thinking about doing it, but the truth is that my social networks are very individual, I like to remain anonymous because that way I have the freedom to continue growing creatively without direct criticism from people I know.
2.- I consider that being the most genuine in the sense of being myself, I do not try to show myself different from how...
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Alan Bernedo Terrones made a comment
I admire the digital cartoonist who created the character "tsunami_amor_", he uses the hashtage #love in different languages, he writes poetry, micropoetry, verses, I create the design "I fall in love when", the animated series "Pink and rusty", in addition to many others designs seeking to get a smile, to inspire, to motivate, in addition to doing it totally...
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Alan Bernedo Terrones replied to [Learner left FutureLearn]
How many social networks are the most frequent that you use? Do you have more than one user for the same social network?
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How did you get organized? In other words, passwords, users, applications. Is there an application to manage all social networks collectively or individually?
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How long have you been using social networks? I still don't have a specific social network for friends and family, which one do you recommend?
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1.- Yes, I have several identities for cyber security reasons. 2.- Each one is aimed at a different market, a music sector, a basic graphic design sector, an alternative graphic design sector, a political graphic design sector, a youth short video sector and a personal account divided into contacts academic, social and labor.
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Alan Bernedo Terrones made a comment
I am comfortable with the information in the links and images that appear in the google search engine, but I would like to show more details about my products and services. Make them my personal brand associated with my digital identity
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To date I feel very satisfied, I have always shown myself as I am, with my flaws and abilities. I don't like to make up my opinions. I consider that social networks are a showcase to show my products and services that I offer and I will continue to be aligned in this regard.
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I believe that more social networks will continue to be created with specific topics such as soundcloud, tiktok, patreon and others that I imagine must have specific content
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Alan Bernedo Terrones made a comment
I look for potential clients, that the social network is a showcase for the client to visualize my products and services that I offer. Where you can access unique content both graphic and visual. That this social network is open, multilanguage and horizontal, suitable for different market niches
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Alan Bernedo Terrones made a comment
1.- I currently use social networks where I share photos, texts and short videos. 2.- I am in Latin America at the moment, I am Spanish speaker but I know several languages, I would like to have a global vision of what a digital identity is and align it with my work and academic projects
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1) Abolish positioning. Think of a purpose. 2) Forget identity. Think about the experience. 3) Stop controlling. Think about changing. I will make a concept map to remember this article; it is a golden text to read it more than once
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Alan Bernedo Terrones made a comment
Sense of belonging, gestures, experiences, temptation, emotional connection, irreplaceable, where we want to go ... and I add the distribution to the final consumer so that it can be purchased at the desired time
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Alan Bernedo Terrones made a comment
I once heard that the product should make you feel a satisfaction that only you can explain, a brand has a format for a product, I consider that that format some market niches (clients) look for that format of said brand, then there are brands for all tastes and that each brand of the same product can satisfy different needs of each market niche
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Alan Bernedo Terrones made a comment
I currently have 2 brands, one with a 250% surplus and the other with a 600% deficit as of May 2021 compared to May 2020. I am evaluating how to improve both brands and recover the market by 2022.
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Alan Bernedo Terrones made a comment
I consider that each brand of draft in the life of each society, there are brands that I had not heard before, like others that I have used once ... I would choose DOVE a brand that has accompanied me since I was 20 years old, I use their products from men's cleansing and I've always had the results I expect from a personal grooming product
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Alan Bernedo Terrones made a comment
Gestionnaire au Ressourses Humaines + Entrepreuner with INCATEJAS (chocolate`s products) & TOTYGADinc (clothes and accesories Brand) + Love sports/books/languages/movies > Parlais francais, english and español
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Alan Bernedo Terrones made a comment
I was drink one Stella Artois (2015) in a reggae concert, now I know more about this Belgium company who make many commercials with cinema directors in festivals like Cannes and Sundance. A Lovaina´s dream since 1366
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Alan Bernedo Terrones made a comment
It is very true, the stories are part of the life of a human being, throughout their learning and in their academic training the stories are memories that leave teachings, recommendations and times in the life of each person
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Alan Bernedo Terrones made a comment
1.- I have heard many speakers through my pre and post academic preparation, I rescue and remember the positive through their successful practical examples to be applied in life situations
2.- There are many, some were undergraduate professors, others postgraduate, and also career speakers who give international seminars or conferences
3.- Each life...
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Alan Bernedo Terrones made a comment
Hello and very good day, currently in Puerto Rico for work (I usually work in Latin America and the Caribbean) I dedicate myself to advising on HR in industrial companies, in my free time I dedicate to write articles on HR, graphic design of verses and practical survival skills in the wild
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Alan Bernedo Terrones made a comment
Hello, my name Alan, I was absent for a long time for work reasons, but I am back and wanting to share the best to contribute and join the study group. Have a great start to November 2020 / I am back again this February 2021
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Alan Bernedo Terrones made a comment
It is a pleasure to participate in the forum, sorry for being a little late at the beginning; I am dedicated to human resource management in industrial companies, I am interested in learning more about virtual learning, ready to contribute in everything constructive and generating ideas in the forum
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Alan Bernedo Terrones made a comment
Nice to meet everybody, have an amazing week, full energy and 100% success
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@BethS There are pages that measure the number of users, even the country variables are users, one of the most visual ways to measure interest is when you like a post and repeat this action in other posts. How did you like the course?
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Alan Bernedo Terrones made a comment
It was quite a challenge, they taught me more than I imagined, I have participated almost 2 months and more than thanks; for each one of you and for all your incredible contributions, each one has a field of diamonds in their ideas, successes always
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Alan Bernedo Terrones made a comment
Completely satisfied, a toast for each chapter, for each participation and everything learned is welcome in due time. Success always
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Alan Bernedo Terrones made a comment
I was impressed by some expressions such as: specific social networks, fashion, some photographs. I was encouraged to upload a photograph too.
I would have liked to compare more similar jobs; Well I think I am satisfied with my choice, the more I would also choose one more example to reinforce what I have learned.Everyone have a good idea to share
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Alan Bernedo Terrones made a comment
A) Message: All about health, exercise, sports, healthy food, healthy lifestyle.
B) Public: Sports blog, gyms, athletes, gymnasts
C) Objective: Increase your client base, offer personalized coach service
D) Metrics: 30 days, emphasis on weekends
E) Tone: Healthy, Empathetic, Assertive
F) Content: Graphics, statistics, interviews
G) Content ideas: News,... -
Alan Bernedo Terrones made a comment
I would need a reference, an example, a model to guide me, there must be a company or a similar product that is already on the market, see its strengths, its environment, its history, evaluation what steps to follow, its direction, its vision of business, the values it has as a company, its projection of annual scope
